about us

Clarity, without the overhead

Proven operators. Real results. Intelligent systems built for people.

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We believe focus wins. At Lucid, we build AI that amplifies human judgment, creativity, and impact—helping leaders see the signal, align their teams, and unlock peak performance.

We believe efficiency matters—but what matters most is what it enables: teams that move faster, make better decisions, and create more value. Running and growing a business is already hard. AI should make it simpler, not add noise.

Before Lucid, we built and led technology companies, working closely with business owners across industries to navigate growth and complexity. Those experiences taught us a clear truth: technology only creates lasting impact when it serves human judgment, clarity, and focus.

At our core, we’re driven by the belief that clarity is the true competitive edge. When teams understand how work flows, they perform at their best and build organizations that endure.

That’s why we design AI that connects executive vision with front-line reality, systems that explain their recommendations, surface patterns early, and help teams make better calls. We build intelligence that empowers people, design clarity into every workflow, and turn automation into lasting growth.

Every engagement starts with a clear ROI audit, delivers quick wins that prove value, and builds into a durable operating advantage. Our work helps leaders reclaim time, focus on what matters most, and drive stronger performance.

We exist to help organizations thrive as AI becomes part of everyday operations—to amplify human capability, and make work more… lucid.

Johnny Watson

Founder

Team

Johnny Watson

Founder

bio

Johnny Watson has spent his career at the intersection of technology, operations, and growth. He co-founded Finmo, a mortgage automation platform acquired by Rocket Mortgage, and later served as CEO of Bottle.com, a software company for meal prep services. In both roles, he built systems that made complex work simpler and businesses stronger. At Lucid, he helps teams do the same with AI, deploying practical tools that improve how companies run.

Our Values

Signal over noise.

We show up by simplifying complexity, seeking to understand, and revealing what's true. In every meeting, deliverable, or workshop, our standard is to make things understandable and actionable.

Question, don’t copy.

We don't rely on assumptions or trends. We break problems down, challenge defaults, and design solutions that stand up to scrutiny and actually fit the context.

Progress over perfection.

We move ideas into action fast, proving impact through results. We'd rather deliver a clear quick win and iterate than get stuck in theory and hold us back from learning through iteration.

Build compounding impact.

We take ownership and think long term. Whether guiding clients or collaborating internally, we ensure our work endures and scales.
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